Pre-ordering a release from an artist is, on the timeline of music history, a relatively new concept. The notion of it is very simple. Click a pre-order button and on the day the EP is released it automatically downloads to all your digital devices. The digital music marketplace has been saved by this new feature and artists are liberated by it's flexibility - but there are a few things most people DON'T know about pre-orders and why they are the source of so much excitement!
IT RAISES THE PROFILE OF INDEPENDENT MUSIC
Music award bodies, such as MOBO and the BRIT awards use data collated about pre-orders; like the iTunes Bestselling Pre-orders Chart to monitor interest in a particular release. The first week Rob Green EP was released; YOUR pre-orders took it into the Top 20. This week it has creeped in at number 31, making it one of the few unsigned EP's this year to enter the Top 40 twice. YOU did that!
IT PACKS A PUNCH!
If Sally pre-ordered in March and Jamie pre-ordered today, they will both get their pre-orders on the same day. Although the download is automatic, The UK Official Charts will document the sales of the EP as if we all manually went and downloaded it at 1 am Friday morning; which makes a much bigger impact statistically than if the sale was counted at point of order. Pre-orders give small timers a greater opportunity than ever before to contend with the big dogs on the music playground.
THERE'S MORE MYSTERY THAN YOU'D THINK
Certain rules currently prevent Tunecore (the service that unsigned artists can use release their music onto online marketplaces) from disclosing pre-order numbers to artists until the release date. Meaning that neither I or any other person using the service knows how many orders have been made until release day.
The anticipation is REAL; as is the TENSION. Nothing will be revealed until Friday...
SO at this point; before the home-stretch I just wanted to write a post to you all to say I am SO grateful for the support and your AWESOME VIBES throughout this whole process! I can't stress enough how significant it is - Everytime you shared the Blue video and EP pre-order link you helped grab attention, worldwide; which it could not have gained without you.
This is my first release in four years, my first pre-order and almost the last time I will get to say...
BUZZING TO SEE YOU ALL THIS WEEKEND!!
BIG MASSIVE LOVE
COMING TO THE NOTTINGHAM LAUNCH FRIDAY? SEE WHO ELSE IS GOING HERE
COMING TO THE LEEDS LAUNCH ON SATURDAY? SO ARE THESE PEOPLE!